One evening in Mayapur in 2009 I remember Aindra made a statement that made an impression on me. He said that this sankirtan movement was a grassroots movement. He said that it is through the grassroots methods that the absolutely auspicious activity of sankirtan will spread. Below I have shown from the Sri Chaitanya Charitamrita what the desire of Sri Chaitanya Mahaprabhu is in regards to the spreading of sankirtan. Also I have copied wikipedia's description of a "grassroots" movement. This description could certainly be translated to fit the sankirtan grassroots movement. Perhaps we could even change the name to the mangoe tree movement!
Sri Chaitanya Prabhu said:
"It would certainly be a very laborious task to pick the fruits and distribute them alone, and still I suspect that some would receive them and others would not.Therefore I order every man within this universe to accept this Kṛṣṇa consciousness movement and distribute it everywhere...Distribute this Kṛṣṇa consciousness movement all over the world. Let people eat these fruits and ultimately become free from old age and death. If the fruits are distributed all over the world... all people will glorify My name (Hare Krishna...a name of God) with great pleasure...It is the duty of every living being to perform welfare activities for the benefit of others with his life, wealth, intelligence and words. By his work, thoughts and words, an intelligent man must perform actions which will be beneficial for all living entities in this life and the next. I am merely a gardener. I have neither a kingdom nor very great riches. I simply have some fruits and flowers that I wish to utilize to achieve piety in My life. Although I am acting as a gardener, I also want to be the tree, for thus I can bestow benefit upon all. Just see how these trees are maintaining every living entity! Their birth is successful. Their behavior is just like that of great personalities, for anyone who asks anything from a tree never goes away disappointed.'"
(a note...this is Sri Chaitanya Mahaprabhu who is the Supreme Lord taking the role of a devotee of the Lord...this role as a devotee is one reason why he expresses his inability to spread everywhere His name. Another reason He states this is so that we can gain an opportunity to take part. That is called mercy)
The descendants of the tree [the devotees of Śrī Caitanya Mahāprabhu] were very glad to receive this order directly from the Lord. The fruit of love of God is so delicious that wherever a devotee distributes it, those who relish the fruit, anywhere in the world, immediately become intoxicated.
So Aindra's encourages us to push forward this mission in the mood in the format of a grassroots mission:
Grassroots
A grassroots movement is one driven by the politics of a community. The term implies that the creation of the movement and the group supporting it are natural and spontaneous, highlighting the differences between this and a movement that is orchestrated by traditional power structures. Grassroots movements are often at the local level, as many volunteers in the community give their time to support the local party, which can lead to helping the national party. For instance, a grassroots movement can lead to significant voter registration for a political party, which in turn helps the state and national parties.
Technique
Grassroots movements organize and lobby through procedures including:
- hosting house meetings or parties
- having larger meetings
- putting up posters
- talking with pedestrians on the street (often involving informational clipboards)
- gathering signatures for petitions
- mobilizing letter-writing, phone-calling, and emailing campaigns
- setting up information tables
- raising money from many small donors for political advertising or campaigns
- organizing large demonstrations
- asking individuals to submit opinions to media outlets and government officials
- holding get out the vote activities, which include the practices of reminding people to vote and transporting them to polling places.
- using online social networks to organize virtual communities
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